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Learn to Market Your Practice by Getting Out of the Office

Early in my dental career, I decided that the best way to learn was to mimic brilliance and as such would take my team on one-day excursions to other dental offices so we could emulate their success and shorten our learning curve.  It was wildly successful.  In large part because we “got out of ourselves”; we got out of our work environment to see what others were doing well.

One of my friends and talented dentist, Dr. Catherine Vetrano has shared a similar process she is using with her team, however with a unique twist.  She and her team are going out on May 1 for a team appreciation night.  They intend to visit the businesses of some of their patients for their evening.  First they will go to a local winery owned by a patient.  She will “serve” them wine for a “wine tasting”.  Next they will go to a restaurant owned by a patient where her son is the chef.  She will capture photos to use for their next newsletter.  Not only will Dr. Catherine be marketing her practice by buying from her patients of record, she and the team will be evaluating the level of “service” and learning how to more exquisitely service their patients.  All done while having fun and recognizing her team for their contributions to her success.  Brilliant!

Oh, if you think this is simply a “cutesy” idea and of little value, let me finish the rest of the story………..When Dr. Vetrano was discussing this idea with another patient he quickly quipped that his mother has a local winery and does an evening of a gourmet cooking school.  They serve the meals outside, Tuscan style, on her farm.  Dr. Vetrano and team booked their early fall outing with yet another patient.  With any luck, her patients Mom will become a patient.

Dr. Vetrano demonstrates that by “getting out” and observing others and working with your patients that our teams can learn; evaluate service; and grow.   To learn more about Dr. Vetrano and visit her beautiful dental website click HERE.

Dr. Ron is the only Master Certified Dental Coach (MCC) on the planet. He has blended 20 years of clinical dental practice with executive roles in financial planning and investment management along his graduate business training to provide his clients with the tools, support, and accountability to accomplish more. About Dr. Ron, "I count you as one of life’s best finds", says Dr. Gary Imm of Reisterstown, Maryland. He has authored many articles; manuals; ThinBooks ^tm; TeleClasses and if you visit http://www.drarndt.com you can receive one of his FREE reports, "9 Painful Mistakes Dentists Make in the Hiring Process"

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