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What Does the Brand YOU Say to Your Customers?

The first three weeks of the year finds me spending a lot of time coaching my clients around their thoughts; fears; and concerns related to what will happen “with” and “to” their business/practices.  First coaching question:  Who is in control of your business?  Followed by:  What are you prepared to do and what action steps will you take to assure that your customers see you as the dental office of choice?  I’m encouraging my clients to really think about their BRAND and how YOU are viewed in the minds of those who choose you or may potentially choose you.

I would suggest you read T. Scott Gross’s book Micro Branding as he offers a cornucopia of suggestions for beating your competition for your patients discretionary dollars.  You will learn things such as:

• Brand is what your customer thinks…image is what your customer sees. Q: What brand  does your image stir?  Different; caring; really caring; all about relationships?
• Satisfied customers are not necessarily loyal customers.  Q:How can you keep them loyal and unsusceptible to your competitors?  What are you and your team prepared to do to make your perception of caring a reality?
• Deciding what is important to you is one of the first steps to creating the brand YOU.  Q:What do you love to do?  What gets you up every day going into your office with joy and excitement?

You can learn more about this book by clicking on the following link and scrolling down to:  Micro Branding.

Dr. Ron is the only Master Certified Dental Coach (MCC) on the planet. He has blended 20 years of clinical dental practice with executive roles in financial planning and investment management along his graduate business training to provide his clients with the tools, support, and accountability to accomplish more. About Dr. Ron, "I count you as one of life’s best finds", says Dr. Gary Imm of Reisterstown, Maryland. He has authored many articles; manuals; ThinBooks ^tm; TeleClasses and if you visit http://www.drarndt.com you can receive one of his FREE reports, "9 Painful Mistakes Dentists Make in the Hiring Process"

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One Response to “What Does the Brand YOU Say to Your Customers?”

1. Fred Hecht Says:
   January 22nd, 2008 at 1:27 pm

   Nice to see you back on line and sending out your tuesday pearls of wisdom Fred

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