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Asking for Referrals with Brilliance and Panache

In order for our practices or business to grow, we must be asking our satisfied patients and all of our supporting professionals to help us.  One of my incredible clients, Dr. John Kramer, took seriously my suggestions  to ASK for new business to come into his practice.  We can’t simply wait and hope it will come pouring in….although many dental teams believe this will happen.  Dr. John was smart and he delegated this project it to two of his ingenious team members, Kathleen George and Eva Nagem.  These ladies finessed this idea to a level even I hadn’t thought of until I read their letter. 

As I presume you are aware, as of April 19, 2007 there are new protocols for the prevention of infective endocarditis issued by the American Heart Association?  Wanting to grow their referral base with their surrounding medical professionals, Kathleen and Eva composed a wonderful communication asking for continued referrals to their office and at the same time gently reminding these doctors of the specifics of antibiotic premedication.  Within several days of their mailing they received positive and supportive comments from cardiologists as well as family physicians.

Marketing can be fun……….however, nothing happens until you take ACTION.  Kathleen, Eva, and Dr. Kramer are testiment to this process.  Dr. John has given me permission to share this letter with you.  If you have any questions, I have included his contact information at the end of the letter.

Dr. Ron is the only Master Certified Dental Coach (MCC) on the planet. He has blended 20 years of clinical dental practice with executive roles in financial planning and investment management along his graduate business training to provide his clients with the tools, support, and accountability to accomplish more. About Dr. Ron, "I count you as one of life’s best finds", says Dr. Gary Imm of Reisterstown, Maryland. He has authored many articles; manuals; ThinBooks ^tm; TeleClasses and if you visit http://www.drarndt.com you can receive one of his FREE reports, "9 Painful Mistakes Dentists Make in the Hiring Process"

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