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Will you be a Johnny today?

10 June 2007

I continue to hear clients begging for marketing ideas.  That special “something” that will drive people to call their offices.  They are looking for the “magic pill” that will solve all their business problems.  If I could just get these people to visit the office, all my financial challenges would disappear.  I think the same thing…..”Damn, wouldn’t it be great if we could take that “pill” that would shed all my “tonnage” that currently makes me feel like a beached whale?”  Well guys and gals, in spite of all the crap and hype you hear about the “secrets to marketing”…..it doesn’t exist!  Yours and my success is still foundationally ALL ABOUT relationships…and taking ACTion.  This is not rocket science and yet we get little to no training about the realities of relationship development in our dental training.  I want you to watch this short clip by Barbara Glanz and Ken Blanchard.  But before you watch it let me ask you four questions that I want you to answer privately and honestly:

  1. How are you creating “memories” with your work? (List them)
  2. How are you making a difference in your contacts with others? (Identify)
  3. How well are you putting your “signature” on your work? (Write it down)
  4. What is your willingness to be a Johnny today? (Describe what you will do today)

 Click on this link to be inspired:  Johnny the Bagger

Dr. Ron The Dental Coach


Dr. Ron is the only Master Certified Dental Coach (MCC) on the planet. He has blended 20 years of clinical dental practice with executive roles in financial planning and investment management along his graduate business training to provide his clients with the tools, support, and accountability to accomplish more. About Dr. Ron, "I count you as one of life’s best finds", says Dr. Gary Imm of Reisterstown, Maryland. He has authored many articles; manuals; ThinBooks tm; TeleClasses and if you visit http://www.drarndt.com you can receive one of his FREE reports, "9 Painful Mistakes Dentists Make in the Hiring Process"

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